The paramount importance for mobile retailers, expecting higher sales and cost savings is
customer retention. Though previous studies have explored various nuances of customer …

With the advent of globalization and access to information, social networks came to be
widely used by different generations. However, environmental issues have been causing …

In addition to the intrinsic value of the product, social, cultural and psychological factors also
have a major influence on the consumer's purchasing decision. They are also influenced by …

Purpose This study attempts to explore major attributes of food delivery applications in
consideration of their impacts upon perceived service quality, satisfaction and usage …

Despite the increasing interest of researchers in the factors that lead customers to buy
online, attention has not yet been paid to the factors in hybrid companies, where it is …

Marketers are challenged to uncover new insights to hold the attention of all generations
with digital marketing and advertising. This review explores the perceptions, behaviours …

Purpose–the aim of this paper is to study the impact of influencers on the decisionmaking
process regarding the purchase of the brand product. Research methodology–the method of …

The internet offers enormous development opportunities for airline firms and a lot of
information for consumers to pick the finest available options. This research aims to study …

In this manuscript, the authors aim to explore sustainable consumer behaviour during
shop** at a self-service store with fast-moving consumer goods (FMCG). An innovative …

ABSTRACT Generations types–Baby Boomers, X and Y–are inserted in society, consuming
natural resources and impacting the environment. This study aims to analyze the perception …