Personal, private, emotional? How political parties use personalization strategies on Facebook in the 2014 and 2019 EP election campaigns

U Russmann, U Klinger… - Social Science …, 2024 - journals.sagepub.com
In 2014, the EU introduced the lead candidate procedure to raise citizens' awareness and
interest in the European Parliament (EP) elections and, thereby, voter turnout. We study the …

Between anger and love: A multi-level study on the impact of policy issues on user reactions in national election campaigns on Facebook in Germany, Hungary, and …

H Tønnesen, M Bene, J Haßler… - new media & …, 2023 - journals.sagepub.com
Eliciting user reactions is an important tactic for political actors using social media like
Facebook to seek attention for campaign messages on policy issues. Still, little is known …

Politicians Under Fire: Citizens' Incivility Against Political Leaders on Social Media

S Bentivegna, R Rega - Social Media+ Society, 2024 - journals.sagepub.com
This research uses artificial intelligence and manual content-analysis to examine the
diffusion of incivility against political leaders on Twitter during the 2022 Italian election …

Incivility in online discussion: An examination of impolite and intolerant comments

R Rega, R Marchetti, A Stanziano - Social Media+ Society, 2023 - journals.sagepub.com
Incivility in online political discussion represents one of the most widely debated issues
among scholars. Much research focuses on the incivility disseminated by political elites on …

[HTML][HTML] When do candidates “go negative”? A conjoint analysis to unpack the mechanisms of negative campaigning

S Stier, C Oschatz, BC von Hohenberg, J Maier, A Nai… - Electoral Studies, 2025 - Elsevier
Negative campaigning has become a prevalent campaign strategy not just in the US, but
also in other established democracies. While negative campaigning has been a prominent …

‚That's Not Appropriate!'Examining Social Norms as Predictors of Negative Campaigning

C Oschatz, J Maier, M Dian, S Geber - Political Behavior, 2024 - Springer
The use of negative campaigning is often explained by rational considerations; the more
perceived benefits exceed perceived costs, the more likely candidates are to attack their …

The relationship between topics, negativity, and user engagement in election campaigns on Facebook

DC Balaban, A Macková, K Burai, T Grechanaya… - Politics and …, 2024 - ssoar.info
Negativity is a common feature of current online political communication during elections.
Previous studies on negativity and its impact on user engagement focused mainly on …

(Digital) Campaigning in Dissonant Public Spheres

K Koc-Michalska, U Klinger, L Bennett… - Political …, 2023 - Taylor & Francis
With the advent of digital media and social media platforms, the speed of innovation and
technology adoption in campaigns have increased tremendously. At the same time, the …

Facebook campaigning in the 2019 and 2021 Canadian federal elections

S Boulianne, AO Larsson - Politics and Governance, 2024 - cogitatiopress.com
Canada's federal elections in 2019 and 2021 produced a similar outcome—a minority
Liberal government. These back-to-back elections provide an ideal context to understand …

Who speaks and who is heard on Facebook? Political mobilization and engagement patterns of partisanship and gender in Switzerland's direct democracy

J Maitra, R Hänggli - Journal of Quantitative Description: Digital Media, 2023 - journalqd.org
This descriptive study investigates political mobilization and user engagement patterns on
Facebook and associated partisan and gender discrepancies. It focuses on Switzerland …