Marketing's role in promoting dignity and human rights: A conceptualization for assessment and future research
We offer a framework to assess marketing activities for their relationship to human rights,
grounded in the recognition that respect for dignity—the inalienable, inherent, and equal …
grounded in the recognition that respect for dignity—the inalienable, inherent, and equal …
Diversity Representations in Advertising: Enhancing Variety Perceptions and Brand Outcomes
We present a novel business case for Diversity, Equity, and Inclusion (DEI) by showing that
DEI representations in advertisements have important, and yet unestablished, implications …
DEI representations in advertisements have important, and yet unestablished, implications …
Toward a Theory of Counter-Status Marketing
High-status individuals tend to patronize businesses that serve other high-status consumers,
while low-status individuals tend to patronize businesses that serve other low-status …
while low-status individuals tend to patronize businesses that serve other low-status …