This paper examines the effectiveness of AR ads vs. traditional ones, differentiating the
effects of two types of AR advertisements (ARH and QRH), and the moderating effects of …

This article compiles research on the extraction of human characteristics using three
different methods: questionnaires, annota-tions, and biases. We have performed an analysis …

This book is an innovative attempt to identify and analyse the processes related to social
influence in online buying behaviour, with special attention given to the phenomenon of …

Eye tracking is one of the important technologies that is used to identify individual's interest
by recording and analysing his/her eyes' movements. The attention and interest …

This study examines the relationship between cosmetic packaging color and consumer
attention by analyzing changes in pupil size using eye-tracking technology. A controlled …

Previous research showed associations between personality traits and eye movements of
young adults in the laboratory. However, less is known about these associations in real life …

Eye tracking experiments are an important contribution to human computer interaction (HCI)
research. Eye movements indicate attention, information processing, and cognitive state …

Aging is a multidimensional process including physical, psychological and social changes.
Furthermore, several cognitive abilities tend to decline with increasing age. However, older …

Analiza vpliva konteksta mobilne naprave na percepcijo prikaza oglasov Page 1 Univerza v
Ljubljani Fakulteta za racunalništvo in informatiko Andrej Martinovic Analiza vpliva …