Digital technologies have dramatically changed business practices and consumer buying
behavior. This study integrates artificial intelligence technology, consumer engagement on …

In today's market, firms expect customers to not only consume their offerings, but also to
market these offerings indirectly through different engagement behaviors. This study is …

Purpose The purpose of this paper is to investigate the mechanism of building trust during
the transition from online payment to mobile payment, as well as to examine the effect of …

How website quality affects online impulse buying: Moderating effects of sales promotion and
credit card use | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Purpose Consumer adoption of online shop** continues to increase each year. At the
same time, online retailers face intense competition and few are profitable. This suggests …

Purpose This study examines the effect of multidimensional constructs on citizen loyalty to e-
government services. More specifically, it examines the effects of service quality, trust and …

As electronic word‐of‐mouth (eWOM) has become an influential information resource for
digital consumers who purchase products, understanding how the 2 ways of eWOM …

The online game market is highly popular, resulting in fierce competition among game
makers and prompting them to find ways to strengthen gamer loyalty. Online gamers enjoy …

Luxury hotels might hesitate to operate in a more environmentally friendly way because they
worry such practices will harm their performance. However, hotels can have a significant …

Purpose This study's aim was to investigate the stimulators of fashion e-consumers within e-
commerce environments. The study proposed a framework utilizing stimulus–organism …