[PDF][PDF] Customer relationship management (CRM) processes from theory to practice: The pre-implementation plan of CRM system

K Rababah, H Mohd, H Ibrahim - … Journal of e-Education, e-Business …, 2011 - academia.edu
Customer relationship management (CRM) has the potential for achieving success and
growth for organizations in the nowadays environment of extensive competition and rapid …

[PDF][PDF] A unified definition of CRM towards the successful adoption and implementation

K Rababah, H Mohd, H Ibrahim - Academic Research International, 2011 - savap.org.pk
ABSTRACT Attempts to define Customer Relationship Management (CRM) have been
varied and many, reflecting the diverse academic backgrounds of CRM scholars. The …

The current status of customer relationship management: experience of small businesses in the Jordanian food industry

GA Al-Weshah - International Journal of Electronic …, 2019 - inderscienceonline.com
This study aims at exploring customer relationship management (CRM) in Jordanian small
food companies. More specifically, the study investigates CRM benefits, tools, and …

[PDF][PDF] Cross-functional process framework for customer experience and customer relationship management: reinventing a dimension mix to value co-creation

M Aiyer, JK Panigrahi, B Das… - Journal of Advanced …, 2019 - researchgate.net
Customer Experience Management (CEM) is about how the company cares about the
customer, while Customer Relationship Management (CRM) is the view of a customer about …

[PDF][PDF] A study of the perception of the benefits of customer relationship management (CRM) system in Malaysian private hospitals

K Rababah, H Mohd, H Ibrahim - 2010 - academia.edu
Management (CRM) Systems has been increased within organizations for the purposes of
increasing customer loyalty accompany with decreasing expenses and increasing revenues …

[PDF][PDF] The antecedent of customer relationship management and its impact on hotels performance in Jordan

S Alshourah - Theses phd published UUM, 2012 - researchgate.net
The last decade has seen the emergence of Customer Relationship Management (CRM) as
a technique to underpin organizational performance improvement in improving customer …

[PDF][PDF] Critical success factors for the successful customer relationship management: a conceptual case study

A Mehta - International Journal of Business Trends and …, 2013 - papers.ssrn.com
Abstract Customer Relationship Management (CRM) technology have integrated the latest
information technology, including: internet and E-commerce, multi-media technology, data …

[PDF][PDF] Conceptualizing Customer Relationship Management Model for Educational Institution (UTM)

M Osmani, H Ahmadi, O Ibrahim… - International Journal of …, 2013 - researchgate.net
In today's competitive marketplace, educational institutions are who offering courses, a
degree, and a wealthy life for alumni. It is more useful for universities to keep its graduate …

[PDF][PDF] Organisational adoption of CRM in Jordan

F Jaber - 2012 - radar.brookes.ac.uk
The primary question addressed in this research is: what are the factors affecting
organisations 'adoption of CRM? The customer relationship management system (CRM) is …

Analisis dan perancangan sistem informasi E-Business berbasis CRM (Customer relationship management: studi kasus Cv. Cipta mahakarya

LR Wenny - 2011 - repository.uinjkt.ac.id
CV. Cipta Mahakarya merupakan sebuah home industry yang bergerak dibidang sablon
dan printing service (full service) menyediakan jasa sablon kaos manual/digital …