Purpose Despite the promising development and marketing potential of the metaverse, our
understanding of how realistic metaverse environments impact user engagement and …

This two‐part study examines how travel vlogs influence tourist behaviors and,
consequently, their value in destination marketing. A convenience sample of 196 North …

Purpose This study addresses tourists' post-consumption perspectives on the impact of
online destination experiences and animosity on travel decisions. Develo** a framework …

Purpose This study aims to understand the reasons for individuals switching from traditional
banks to Internet-only banks and examine how switching intentions differ between …

This study proposes a new concept of the tourist‐destination relationship called destination
relationship quality. It consists of four elements: destination satisfaction, destination trust …

This study aims to assess the impact of land use—specifically land diversity and density—on
the trip patterns of Gen-Z in develo** cities like Indonesia, where public transport …

Theoretical triangulation (TT) within the context of social media marketing communication
(SMMC) and business performance (BP) is a rarely observed phenomenon. This paper …

Based on interactional psychology theory, this study explored the moderating effects of hotel
star category and hotel review site use intensity on two antecedents of consumer …

Purpose This study investigates the impact of augmented reality (AR) on consumers'
shop** process, focusing on value creation, brand engagement and purchasing intents …

This study discusses how scholars from develo** countries such as Latin America can
contribute to the hospitality and tourism (H&T) research globally. The study provides specific …