Loneliness is a complex set of aversive feelings that arises when people perceive that their
belongingness needs are not being met. Usually, these feelings of loneliness are temporary …

This article details the theoretical foundation of haptics in consumer research. We structure
the review using a continuum from proximal touch‐based interactions to increasingly distal …

The loss of a sense of humanness that stems from increasing mechanization, automation,
and digitization gives firms an impetus to develop effective ways to humanize products. On …

Anthropomorphism, or imbuing nonhuman entities with human traits, is widely prevalent in
the marketplace. The last decade of consumer research demonstrates that when imbued …

Anecdotal evidence suggests that Eastern consumers respond more favorably to
anthropomorphic products than their Western counterparts. In the present work, we examine …

This review synthesizes the most recent advances in psychology investigating the link
between loneliness and consumption. We structure the review around the motives that …

We aim to resolve the mixed findings on the effectiveness of anthropomorphic appeals in
generating positive product evaluations from consumers. In a meta-analysis of 47 papers …

Through five studies, we examined how anthropomorphic design influences consumer
retention of idle products during the post-purchase disposal phase. We also explored the …

Touch is a powerful means to explore one's environment and a critical sensory modality for
information gathering. Previous research has shown the positive effects of product touch on …

Many mobile applications use push notifications and reminders to explicitly educate, remind,
and motivate users to perform healthy behaviors. However, users do not always act …