Innovation is one of the most important issues in business research today. It has been
studied in many independent research traditions. Our understanding and study of innovation …

The use of gamification for directing and motivating customers' behaviour and supporting
crowdsourcing practices in marketing is increasingly spreading. This chapter reviews the …

Marketing organization is the interface of the firm with its markets and where the work of
marketing gets done. This review of the past 25 years of scholarship on marketing …

Crowdsourcing generates up to thousands of ideas per contest. The selection of best ideas
is costly because of the limited number, objectivity, and attention of experts. Using a data set …

Several organizations have developed ongoing crowdsourcing communities that repeatedly
collect ideas for new products and services from a large, dispersed “crowd” of nonexperts …

In the networked world, firms are recognizing the power of the Internet as a platform for co-
creating value with customers. We focus on how the Internet has impacted the process of …

Ideas competitions appear to be a promising tool for crowdsourcing and open innovation
processes, especially for business-to-business software companies. Active participation of …

This article introduces 'virtual design competitions' as a new means of opening up the
innovation process and enriching the companies,'design‐ideas' by utilizing the creativity of a …

In every decision problem there are things we know and things we do not know. Risk
analysis science uses the best available evidence to assess what we know while it is …

Crowdsourcing is typically associated with the incorporation of company-external
stakeholders such as customers in the value creating process. This article proposes a …