AI in marketing, consumer research and psychology: A systematic literature review and research agenda
This study is the first to provide an integrated view on the body of knowledge of artificial
intelligence (AI) published in the marketing, consumer research, and psychology literature …
intelligence (AI) published in the marketing, consumer research, and psychology literature …
[HTML][HTML] Using data sciences in digital marketing: Framework, methods, and performance metrics
JR Saura - Journal of Innovation & Knowledge, 2021 - Elsevier
In the last decade, the use of Data Sciences, which facilitate decision-making and extraction
of actionable insights and knowledge from large datasets in the digital marketing …
of actionable insights and knowledge from large datasets in the digital marketing …
[HTML][HTML] Exploring the relationship between big data analytics capability and competitive performance: The mediating roles of dynamic and operational capabilities
A central question for information systems (IS) researchers and practitioners is if, and how,
big data can help attain a competitive advantage. To address this question, this study draws …
big data can help attain a competitive advantage. To address this question, this study draws …
Big data analytics capabilities and innovation: the mediating role of dynamic capabilities and moderating effect of the environment
With big data analytics growing rapidly in popularity, academics and practitioners have been
considering the means through which they can incorporate the shifts these technologies …
considering the means through which they can incorporate the shifts these technologies …
[HTML][HTML] Customer relationship management and big data enabled: Personalization & customization of services
The emergence of big data brings a new wave of Customer Relationship Management
(CRM)'s strategies in supporting personalization and customization of sales, services and …
(CRM)'s strategies in supporting personalization and customization of sales, services and …
An investigation into emerging industry 4.0 technologies as drivers of supply chain innovation in Australia
JL Hopkins - Computers in Industry, 2021 - Elsevier
As supply chains recover from the impact of COVID-19, a sudden acceleration of interest in
digitalization and automation is expected, as firms increasingly look towards digital …
digitalization and automation is expected, as firms increasingly look towards digital …
The digital transformation of business. Towards the datafication of the relationship with customers
C Fernández-Rovira, JÁ Valdés, G Molleví… - … Forecasting and Social …, 2021 - Elsevier
Research presents an analysis of the most recent literature focused on digital transformation
in business with special emphasis on the area of marketing. Within the framework of the …
in business with special emphasis on the area of marketing. Within the framework of the …
How data-driven innovation capability is sha** the future of market agility and competitive performance?
S Sultana, S Akter, E Kyriazis - Technological Forecasting and Social …, 2022 - Elsevier
In the race to achieve market dominance and stay competitive in a disruptive and rapidly
changing business environment, many firms have invested significantly in data-driven …
changing business environment, many firms have invested significantly in data-driven …
[HTML][HTML] Fostering B2B sales with customer big data analytics
This study focuses on the use of big data analytics in managing B2B customer relationships
and examines the effects of big data analytics on customer relationship performance and …
and examines the effects of big data analytics on customer relationship performance and …
Business intelligence and big data in hospitality and tourism: a systematic literature review
Purpose This paper aims to examine the extent to which Business Intelligence and Big Data
feature within academic research in hospitality and tourism published until 2016, by …
feature within academic research in hospitality and tourism published until 2016, by …