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Mega-influencers as online opinion leaders: Establishing cosmetic brand engagement on social media
The prominent growth of social media users, particularly during the COVID-19 pandemic,
allows social media to become a potential platform for product promotion. The presence of …
allows social media to become a potential platform for product promotion. The presence of …
The Environment and Features of Digital Place‐Based Media at Minibus Taxi Ranks as Nontraditional Advertising Media
Despite the substantial growth in digital out‐of‐home media and the promising potential of
digital place‐based media, there is a limited understanding of this medium at minibus taxi …
digital place‐based media, there is a limited understanding of this medium at minibus taxi …
Luxury and sustainability: Technological pathways and potential opportunities
Emerging technologies have the potential to create new industries and transform existing
ones, particularly the promotion of sustainable transitions in the luxury fashion industry [1] …
ones, particularly the promotion of sustainable transitions in the luxury fashion industry [1] …
Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital …
This article explores consumer behavior when buying premium fashion brands like clothing
and shoes to display their social status via digital platforms, which established a correlation …
and shoes to display their social status via digital platforms, which established a correlation …
UAE Abaya Fashion: From Cover to Prestige (and Social Liberalization)
This paper examines the power of the UAE abaya. Moreover, it is concerned with the
exploitation of luxury in the pursuit of social status and the attainment of greater freedom …
exploitation of luxury in the pursuit of social status and the attainment of greater freedom …
The mediating role of perceived value in the influence of online consumer reviews on destination brand loyalty
Abstract Information technologies are rapidly showing their effect in the tourism industry as
well as in every field. Online platforms have become a significant channel where consumers …
well as in every field. Online platforms have become a significant channel where consumers …
A Comparative Study of Marketing Analytics Adoption in the Luxury Fashion and Watch Industries: Challenges and Opportunities
R Ghiraiya - RESEARCH REVIEW International Journal of …, 2024 - rrjournals.com
The research aims at the marketing analytics and adoption in luxury fashion and watch
industries to evaluate the challenges and opportunities faced by the organizations. The …
industries to evaluate the challenges and opportunities faced by the organizations. The …
[PDF][PDF] The Trust in Influencers in The Beauty Industry Based On the Example of Generation Z
The objective of this article is to identify the perception of beauty influencers on Instagram by
generation Z. The motive behind the study was to fill the research gap, which became …
generation Z. The motive behind the study was to fill the research gap, which became …
[PDF][PDF] The Attributes of Effective Fashion Imagery on Social Media and its Impact on Young Adults of Bahrain
IS Ali - 2023 - researchgate.net
Fashion imagery pervade social media and contributes to influencing young adults. The
research aimed to understand effectiveness of those imagery and its impact on young adults …
research aimed to understand effectiveness of those imagery and its impact on young adults …
Marketing “sustainability” in Japan:“ethical” communication for small and medium Italian haute couture companies
G Marra - 2023 - dspace.unive.it
This thesis' main goal is to provide small and medium Italian haute couture companies with
effective tools to market their “sustainable” products and practices in the Japanese fashion …
effective tools to market their “sustainable” products and practices in the Japanese fashion …