This paper presents a systematic literature review of the influence of online ratings and
reviews in consumer buying behavior with the purpose of finding out trends, themes …

With the advancement of technology, search engines have evolved into significant tools that
not only provide information but also offer marketing opportunities, making them of great …

Consumer Purchase Behavior is one of the most sought-after realms of study in Marketing
analytics field in order to understand the buying patterns of the consumers, which will …

The emergence of new internet-enabled technologies and social media, with increasing
usage of smartphones, have transformed communication in the tourism industry. Social …

Tujuan penelitian ini untuk mengetahui pengaruh internet marketing terhadap keputusan
mahasiswa memilih perguruan tinggi yang dimediasi oleh kesadaran merek. Studi kasus …

The hospitality sector is always looking for new and creative ways to improve both the visitor
experience and the efficiency of operations. Housekee** is one important field that is …

Loyalitas Akseptor pada penelitian ini sebagai variabel dependent, apakah loyalitas
konsumen setelah kualitas layanan yang diberikan oleh BKKBN kabupaten tanggamus …

ABSTRACT The Covid-19 Pandemic and lockdown has brought about various changes in
the shop** behavior of the consumers. The risk, perceptions and precautions related to …

Consumers now have access to a wealth of information at their fingertips and can easily
shop around and get the best deal on just about anything, thanks to the proliferation of e …

Författare: Andreas Smalios och Emilia Novakovic Handledare: Anders Parment Nyckelord:
Digital marknadsföring, Push & Pull, Konsumentbeteende, Generationsstudie, Attityder …