Clothing is a unique human innovation which is now virtually ubiquitous in societies around
the world. Traditionally, debate about the origin of clothing has considered three main …

Purpose The purpose of this paper is to explore the influential mechanism of consumer
behaviour and identity towards Neo-Chinese fashion from the perspectives of cultural …

Consumer experiences with cultural fashion for special events often involve heightened
expectations, with satisfied customers typically demonstrating increased brand engagement …

Fashion is now seen as a form of identity associated with everyday life in human society.
However, it did not originate as a term with this definition. Instead the concept has been …

Thisstudy addresses the imperative of preserving traditional Chinese clothingstyles and
textile techniques, particularly among younger generations. Focusingon the innovative …

Clothing is a unique human innovation which is now virtually ubiquitous in societies around
the world. Traditionally, debate about the origin of clothing has considered three main …

The process of industrialization and modernization has been posing many challenges for
traditional industries in Vietnam. At the same time, a new point in the 2018 General …

Tóm tắt Quá trình công nghiệp hoá–hiện đại hoá đã và đang đặt ra nhiều thách thức cho các
ngành nghề truyền thống tại Việt Nam. Đồng thời, điểm mới trong chương trình Giáo dục …

Dress and fashion are both an important site and an idiom through which political conflicts,
over cultural membership, such as national and ethnic belonging, are played out. In this …