Turnitin
降AI改写
早检测系统
早降重系统
Turnitin-UK版
万方检测-期刊版
维普编辑部版
Grammarly检测
Paperpass检测
checkpass检测
PaperYY检测
Social media influencer marketing: A systematic review, integrative framework and future research agenda
Over the past few years, the popularity of social media influencers (SMIs) has been growing
exponentially, making influencer marketing (IM) prevalent in firm strategies. Despite the …
exponentially, making influencer marketing (IM) prevalent in firm strategies. Despite the …
The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
This review provides insight into the research on the strategic use of social media
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …
[HTML][HTML] Young adults' motivations for following social influencers and their relationship to identification and buying behavior
The main focus of this study is to understand why young people buy the products endorsed
by social influencers on social media platforms. Specifically, the first aim of this study was to …
by social influencers on social media platforms. Specifically, the first aim of this study was to …
[HTML][HTML] Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
The impact of the use of influencers in recommending certain products to the audience has
been highlighted in recent literature on social media marketing. However, this literature has …
been highlighted in recent literature on social media marketing. However, this literature has …
YouTube vloggers' popularity and influence: The roles of homophily, emotional attachment, and expertise
This study examines how homophily, emotional attachment, and credibility influence the
popularity of a video blogger (hereinafter referred to as vlogger) and his/her viewers' …
popularity of a video blogger (hereinafter referred to as vlogger) and his/her viewers' …
The effects of the standardized Instagram disclosure for micro-and meso-influencers
Social media influencers–such as the 'Instafamous'–are required to disclose any commercial
relationship. To achieve transparency, Instagram has introduced a standardized disclosure …
relationship. To achieve transparency, Instagram has introduced a standardized disclosure …
[HTML][HTML] What is influencer marketing and how does it target children? A review and direction for future research
Children nowadays spend many hours online watching YouTube videos in which their
favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just …
favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just …
Disclosing influencer marketing on YouTube to children: The moderating role of para-social relationship
Watching online videos is becoming an important part of children's media diets. Children
particularly like content that is specifically created for YouTube by YouTube personalities …
particularly like content that is specifically created for YouTube by YouTube personalities …
Social media influencer (SMI) as a human brand–a need fulfillment perspective
Purpose Social media influencers (SMIs) are becoming a powerful force within the
marketing and branding landscape, with several leading brands opting to use SMI …
marketing and branding landscape, with several leading brands opting to use SMI …
Influencer marketing on social media: how different social media platforms afford influencer–follower relation and drive advertising effectiveness
Research on influencer marketing has grown exponentially over the past few years. Overall,
the extant literature has been classified into three major clusters that examine sources …
the extant literature has been classified into three major clusters that examine sources …