Addiction to social networking sites is a growing problem which has social, physical, and
psychological impacts on students' lives. So, develo** prevention strategies is essential …

Purpose Social network sites are becoming more visual-centric. The purpose of this paper is
to examine the effectiveness of visual social network sites as a marketing platform …

Purpose Social media (SoMe) influencer marketing is a popular practice. The current study
examines the interplays between SoMe influencers' source credibility, Millennial users' …

ABSTRACT A qualitative study was conducted to explore college-aged young consumers'
interpretation of Instagram and marketing via Instagram. The themes that emerged regarding …

Modern toplumlarda hem bireylerin hem de kurumların hedeflerine doğru yönelmesinde
önemli bir rol oynayan sosyal medya, hem kişisel yaşam biçimi olarak hem de kuruluşların …

Purpose The purpose of this paper is to assess the effect of two promotional methods,
namely, celebrity endorsed advertisement and selfie promotion, on customers' decision …

The social media of Instagram, one of the most used mediums to connect online, is used to
build relations and correlations among individuals to support long-distance interaction …

This article argues for the reconceptualization of the glance as more than a
phenomenological orientation and a means of perceiving the world. I propose that the …

The current research examines why and how Generation Z and Millennials engage with
Instagram Stories and how user engagement is associated with emotions and psychological …

Parental sharing of child-related content on social network sites, termed “sharenting,” is
often the target of criticism. Yet, through sharenting, parents can find support systems, a way …