Reputation and eWOM in accommodation decision-making: insights from Generation Z users
Purpose This study aims to explore the relationship between Generation Z (or Gen Z)
consumers' decision-making styles and electronic word-of-mouth (eWOM) use in the tourism …
consumers' decision-making styles and electronic word-of-mouth (eWOM) use in the tourism …
Brand Personality and Loyalty as Drivers of Repurchase Intentions: Evidence from Pakistani Mobile Phone Users
The purpose of this study was to examine the influence of brand personality and brand
loyalty on repurchase intention of Pakistani mobile phone users. The population for this …
loyalty on repurchase intention of Pakistani mobile phone users. The population for this …
Cross-Cultural study of decision-making styles for contemporary young consumers
This study addressed the cross-cultural applicability and tested the generalizability of the
Consumer Styles Inventory (CSI) for profiling contemporary young consumers in the US and …
Consumer Styles Inventory (CSI) for profiling contemporary young consumers in the US and …
Assessing Students' Life Skills and their Sources of Learning
S Zaman, H Dar, SS Arshad - Review of Education, Administration & …, 2023 - real.spcrd.org
University education is being criticized due to the least focus on the development of life skills
and their contributing sources among the students. To investigate the issue, a self …
and their contributing sources among the students. To investigate the issue, a self …
Consumer decision-making styles in the digital product category
SP Rajh - MARKET/TRŽIŠTE, 2022 - ceeol.com
Purpose–The aim of this paper is to explore consumer decision-making styles when buying
digital products, and to identify different clusters of consumers based on their approaches in …
digital products, and to identify different clusters of consumers based on their approaches in …
The Online Customer Decision-Making Styles as Marketing Innovation Strategies for the New Normal
J Mejía-Trejo, OAE Mercado - Scientia et PRAXIS, 2021 - papers.ssrn.com
Purpose: This research contributed to the customer decision-making style (CDMS) theory in
the online framework (eCDMS) to unravel new orientations and segmentation to generate …
the online framework (eCDMS) to unravel new orientations and segmentation to generate …
[PDF][PDF] The Online Customer Decision-Making Styles as Marketing Innovation Strategies for the New Normal La Toma de Decisiones del Consumidor en Línea como …
J Mejía-Trejo, OAE Mercado - Miembros del Equipo Editorial …, 2021 - researchgate.net
Juan Mejía-Trejo ORCID 0000-0003-0558-1943 Universidad de Guadalajara, Centro
Universitario de Ciencias Económico Administrativas.(UdeG-CUCEA) México. e-mail …
Universitario de Ciencias Económico Administrativas.(UdeG-CUCEA) México. e-mail …
[PDF][PDF] Revista Completa Scientia et PRAXIS Vol. 01. No. 02-2021
La revisión por pares doble ciego (no se conocen entre sí y no conocen al autor/autores)
consiste en que dos expertos en las disciplinas tratadas por las postulaciones de los …
consiste en que dos expertos en las disciplinas tratadas por las postulaciones de los …
[CITAZIONE][C] Online Banking and Customer Loyalty: An Empirical Analysis
R Umer - Journal of Business, Management & Administrative …, 2020
[CITAZIONE][C] Humorous Advertisement and Consumer Purchasing Behavior: Empirical Evidence from University Students
B Ahmad - Journal of Business, Management & Administrative …, 2020