This paper aims to investigate the relationship between antecedents of trust in online
shop** and purchase intention. Specifically, it examines the relationship between …

This study's goal is to investigate the impact of green marketing, service quality, and brand
reputation on brand trust and purchase decisions within the electronics, apparel, and …

Objective To explain using a structural equation model to patient satisfaction by analysing
confidence in preventive measures against COVID-19 as an antecedent of this satisfaction …

Overall tourist satisfaction could lead to tourists' staying for extended periods of time at the
hotels and to repeated visits. Thus, identifying influential factors that affect customer …

Express parcel delivery has increased significantly in recent years because of changes in
technology and consumer habits, as has the number of express parcel delivery companies …

Purpose Today, customers' perceived value does not only depend on the products, but also
on the services provided by a firm. In e-commerce, it is important to shift the focus beyond …

Previous studies have failed to provide a comprehensive view on the value perception of
green products. The present research takes up this challenge through an experiment in …

This study aims to determine the effect of service quality and perceived value on customer
loyalty as mediated by restaurant customer satisfaction in Tuban Regency. The population in …

In marketing, brand loyalty refers to a consumer's commitment to repurchase or continue to
use the brand. Brand loyalty is a critical factor for firms as it increases their profitability and …

The advent of social commerce platforms fueled by the growing commercialization of social
media and networking sites represents a significant evolution in e-commerce dynamics. This …