Abstract Thinking is accompanied by metacognitive experiences of ease or difficulty. People
draw on these experiences as a source of information that can complement or challenge the …

The mobile environment of the 2020s is experiencing a vertical video revolution. The
portrait, or vertical, screen format is replacing the traditional landscape, or horizontal, format …

Although the importance of corporate social responsibility (CSR) reporting is well
recognized, the influence of the visual characteristics of CSR reports on stakeholders' …

Product images are an important element of web design. Although many studies have been
conducted on web design, the effect of the background of a product image has been …

Purpose This study investigates the potential of two different digital in-store technologies
and advertisement message framings according to the construal-level theory for increasing …

This research explores the role of processing fluency perceptions in consumer experiences
of mobile online shop**. Processing fluency refers to the ease with which information is …

Purpose This paper aims to explore Internet users' lived experiences with video ads, both
skippable and nonskippable, while watching content on YouTube. Design/methodology …

The popularity of online ordering services is increasing daily, with food pictures playing a
critical role in influencing user attention and experience. In this study, 58 participants were …

This study explores whether the negative effects of consumer skepticism toward cause-
related marketing communications can be lessened through emotional messaging and …

Purpose The present study aims to further examine the persuasive effect of pictures in a print
ad according to the recipient's ability to process the information and to observe to what …