Since the introduction of ChatGPT, the leading example of Generative Artificial Intelligence
(GenAI), the research community and the general public have been captivated by GenAI's …

Marketing research has increasingly relied on online platform studies, which are studies
conducted in a naturalistic online environment and which leverage the A/B testing tool …

Algorithmic bias has emerged as a critical challenge in the age of responsible production of
artificial intelligence (AI). This paper reviews recent research on algorithmic bias and …

This research delves into the nature of artificial intelligence (AI) and its influence on
employees. We review existing definitions and applications of AI, categorizing it into three …

On e-retailing sites, marketer-generated content (MGC), user-generated content (UGC), and
potential user-generated content (PUGC) are constantly conveying their needs. Identifying …

Purpose This article explores the use of natural language processing (NLP) techniques and
machine learning (ML) models to discover underlying concepts of gender inequality applied …

Based on a review of relevant literature, we propose that the proliferation of AI with human‐
like and social features presents an unprecedented opportunity to address the underlying …

Natural stimuli involving unstructured data like images can be decomposed into many latent
features, which may be highly correlated and partially unobserved to the researcher. This …

Social bias has become a critical issue that affects user experiences and outcomes on
digital platforms. This chapter examines the complex nature of social bias within digital …

The advent of Generative AI (GenAI) has caused consternation across the industrial
landscape. The financial industry is no exception. The scramble to find GenAI solutions in …