Human capital development in sport marketing: industry insights

B Mastromartino - International Journal of Sports Marketing and …, 2024 - emerald.com
Purpose The purpose of this study was to gather insights from sport marketing professionals
and identify key opportunities, challenges and knowledge that sport marketing educators …

Exploring Fans' Experience of Toxicity in Women's Sport Social Media Communities.

MC Piché, ML Naraine - Sport Marketing Quarterly, 2024 - search.ebscohost.com
Women's sport has newfound momentum and popularity, and fans are proceeding to
engage through various channels like social media. However, social media is not always …