The COVID-19 pandemic has made it clear that effective public health messaging is an
indispensable component of a robust pandemic response system. In this article, we review …

The use of the term 'immersion'to describe a multitude of varying experiences in the absence
of a definitional consensus has obfuscated and diluted the term. This paper presents a non …

Social networking in the form of online communities and social groups is a characteristic of
social media communication that has profound implications on the identity dynamics and …

Given the cut-throat competition in the Chinese mobile payment market, user retention is
essential for guaranteeing the long-term profitability of mobile payment platforms …

Traditionally, the production and distribution of advertising material has relied on human
effort and analog tools. However, technological innovations have given the advertising …

Short videos have been increasingly in demand recently while also holding promise for
tourism marketing. Many destination management organizations have tried to make short …

What Is Narrative Economics? xvii happenings with which it was preoccupied,” 2 but he did
not formalize his thinking about the contagion of narratives. We need to incorporate the …

Background Eating disorders among adolescents are an ongoing public health concern.
Sustainable health promotion programmes require a thorough understanding of the social …

Since the introduction of the persuasion knowledge model more than 25 years ago, many
research studies have investigated how consumers' persuasion knowledge affects their …

A large part of the global population is now connected in online social networks in social
media where they share experiences and stories and consequently influence each other's …