Purpose This study aims to highlight the importance of brand equity dimensions which act as
a mediator between online reviews and consumer's purchase intention. In particular, the …

Recently, the explosive growth of mobile social media technologies has dramatically
transformed individuals' interpersonal interaction, decision-making, and daily lifestyles. The …

This research aims to provide a picture of the elements influencing customers' intentions to
purchase luxury products online using social exchange theory (SET). Second, we …

Purpose Do consumers rate reviews describing other consumers' sensory experience of a
product (touch, smell, sight, hear and taste) as helpful or do they rate reviews describing …

Purpose This study developed a new interpretation of the attitude contagion theory, with the
information adoption model (IAM) as the theoretical basis. A review of electronic word-of …

The recent trend suggests that people are more inclined to online hotel reviews to take
online hotel booking decisions. The present study argues that when consumers are exposed …

Purpose This paper aims to develop a link between word-of-mouth and attribution of credit
or blame following a purchase. Attribution is important because it can affect repurchase …

This empirical research aims to examine the influence of discount programs, website quality,
and online reviews directly and indirectly on the impact of shop** emotion towards …

With the ceaseless flourishing of network information technologies, mobile social media
have recently gained tremendous popularity and infiltrated people's quotidian digitized lives …

The automotive trade is one of the main drivers of world economies, contributing to the
sustainability and competitiveness of countries at a global level. The luxury sub-segment is …