[PDF][PDF] E-Marketing-A literature Review from a Small Businesses perspective

H El-Gohary - International journal of business and social science, 2010 - Citeseer
Objectives This paper aims to build a structured literature review to the field of E-Marketing.
This literature review will provide an archive of past research points and methodologies …

Internationalization: From incremental to born global

GA Knight, PW Liesch - Journal of world business, 2016 - Elsevier
In this paper, we summarize how internationalization research has evolved over time, where
it stands today, and how it might evolve going forward. Specifically, we examine …

The internet as an alternative path to internationalization?

N Sinkovics, RR Sinkovics… - International Marketing …, 2013 - emerald.com
Purpose–While the internet enjoys increasing interest regarding its potential to extend the
global reach of firms, especially small and medium‐sized firms (SMEs), little work has been …

Firms' degree of born-globalness, international entrepreneurial orientation and export performance

O Kuivalainen, S Sundqvist, P Servais - Journal of world business, 2007 - Elsevier
Despite the recent increase in'born-global'studies, there has been little research on how the
scale and scope of being a born-global firm affects performance: most of the earlier research …

Born globals: Propositions to help advance the theory

M Gabrielsson, VHM Kirpalani, P Dimitratos… - International business …, 2008 - Elsevier
Although born globals (BGs) have now been studied for over a decade, theory and practice
are still evolving. This article was written to clarify the definition of a Born Global (BG) firm …

Internet-based sales channel strategies of born global firms

M Gabrielsson, P Gabrielsson - International business review, 2011 - Elsevier
Recent changes in the technological environment have had a significant impact on the
available sales channel alternatives. At the forefront of this development are the born global …

[HTML][HTML] The role of digitalization in early internationalization Research: A systematic literature review and future research directions

EK Appiah, P Gabrielsson, AR Criado - Journal of Business Research, 2025 - Elsevier
The purpose of this research is to systematically collate and synthesize the literature on how
digitalization-related antecedents influence the processes and outcomes of early …

An institution-based view of firms' early internationalization: Effectiveness of national export promotion policies

FU Ahmed, L Brennan - International Marketing Review, 2019 - emerald.com
Purpose The purpose of this paper is to examine the differential effects of national export
promotion policies (EPPs) on firms' early internationalization using the institution-based view …

The emergence of the lean global start-up as a new type of firm

ES Rasmussen, S Tanev - Technology Innovation …, 2015 - portal.findresearcher.sdu.dk
The present paper contributes to the interplay between international entrepreneurship,
innovation networks and early internationalization research emphasizing the need to …

Born-globals and culturally proximate markets

S Freeman, K Hutchings, S Chetty - Management International Review, 2012 - Springer
In this paper we focus on the differences between born-globals and older firms. We compare
whether cultural proximity is important for born-globals and older firms and whether …