Purpose–This paper aims to explain the structure of the market from the perspective of small
brands and to discuss marketing strategy implications. Design/methodology/approach–The …

Researchers have spent almost 50years develo**, refining and applying the NBD-
Dirichlet in repeat purchase markets, in particular with extensive replication of the …

Purpose This study aims to understand the market structure and explore the applicability of
recognised generalisations to a European wine retail market. The study considers whether …

Purpose This study aims to understand the degree of predictability and value in analyzing
consumer purchase patterns in the US wine retail market. The study considers whether …

Fader and Schmittlein (1993) established that the larger brands in a product category often
have excess loyalty relative to the benchmark provided by the Dirichlet Model. This paper …

Analysis of brand performance based on the relationship between brand size and consumer
choice behaviour is a common procedure for repertoire and subscription markets. The more …

Purpose–This study aims to understand the market structure and explore the applicability of
recognised generalisations to a European wine retail market. The study considers whether …