[HTML][HTML] Upsurge of Online Shop** in Malaysia during COVID-19 Pandemic

K Moorthy, AA Kamarudin, NS Govindarajo… - A New Era of …, 2022 - intechopen.com
The aim of this study is to assess the factors, perceived usefulness (PU), perceived ease of
use (PEOU), subjective norms (SN), perceived risk (PR) and situational influences (SI)) that …

The Effect of CSR on Consumers Trusts and Purchase Intention: The Moderating Role of Digital CSR Communication and Perceived Risk

S Balaguru, X Erjuan… - Global Business and …, 2024 - search.proquest.com
Purpose: This article examines the relationship between corporate social responsibility
(CSR) initiatives and their impact on consumers' trust and purchase intention. The study …

Assessment of Male Millennial Digital Purchase Intent With Regard to Online Fashion

A Venkatesh, P Aruna - … Predicting Digital Consumer Behavior with AI, 2024 - igi-global.com
There has been a tremendous growth in the number of people opting for online purchases in
recent years especially among the tech savvy millennials not just in tier 1 city by also in tier 2 …

A Study on The Intention to Buy Chinese Garment Products of Vietnamese Consumers

HA Le Thi Hai, LM HIEN, PTT VAN, NTA TRAM… - Journal of …, 2022 - odad.org
The paper aims to investigate the determinants influencing Vietnamese Consumers'
Intention for buying Chinese Garment Products. Six main factors in this study including,(i) …

[引用][C] BUSINESS-TO-CONSUMER (B2C) E-COMMERCE SUCCESS OF FASHION INDUSTRY IN MALAYSIA

SNURABM TARMIZI