Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
Purpose The purpose of this paper is to explore the opportunities and challenges facing
firms in this new digital era concerning their international marketing strategy and examine …
firms in this new digital era concerning their international marketing strategy and examine …
[PDF][PDF] E-Marketing-A literature Review from a Small Businesses perspective
H El-Gohary - International journal of business and social science, 2010 - Citeseer
Objectives This paper aims to build a structured literature review to the field of E-Marketing.
This literature review will provide an archive of past research points and methodologies …
This literature review will provide an archive of past research points and methodologies …
The usage of digital marketing channels in SMEs
The usage of digital marketing channels in SMEs | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search The usage of digital …
studies Expert Briefings Open Access Publish with us Advanced search The usage of digital …
Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations
H El-Gohary - Tourism management, 2012 - Elsevier
This study aims to analyze the different factors affecting the adoption of Electronic Marketing
(E-Marketing) by Egyptian small tourism organizations. The study validates a conceptual …
(E-Marketing) by Egyptian small tourism organizations. The study validates a conceptual …
Digital marketing capabilities in international firms: a relational perspective
F Wang - International Marketing Review, 2020 - emerald.com
Purpose Differences in digital adoption between firms call for a clearer conceptualization of
digital marketing capabilities (DMCs). The purpose of this paper is twofold:(1) to offer a …
digital marketing capabilities (DMCs). The purpose of this paper is twofold:(1) to offer a …
Effect of Electronic Word of Mouth, Perceived Service Quality and Perceived Usefulness on Alibaba's Customer Commitment
R Ali, FRM Wahyu, D Darmawan… - Journal of Business …, 2022 - ejurnal.seminar-id.com
Consumer behavior to do online shop** is growing with technological advances. To meet
consumer needs for online shop** various e-commerce began to develop. Alibaba is one …
consumer needs for online shop** various e-commerce began to develop. Alibaba is one …
The significance of employee behaviours and soft management practices to avoid digital waste during a digital transformation
J Alieva, DJ Powell - International Journal of Lean Six Sigma, 2022 - emerald.com
Purpose The purpose of this study is to investigate the perceived effects between soft
management practices, employee behaviours and the implementation of digital …
management practices, employee behaviours and the implementation of digital …
An empirical study of factors affecting e-commerce adoption among small-and medium-sized enterprises in a develo** country: Evidence from Malaysia
The purpose of this paper is to empirically examine determinants of e-commerce adoption
among Malaysian small-and medium-sized enterprises (SMEs). This study tested eight …
among Malaysian small-and medium-sized enterprises (SMEs). This study tested eight …
Beyond smart systems adoption: Enabling diffusion and assimilation of smartness in hospitality
The purpose of this study is to investigate the diffusion of smartness in hospitality and,
furthermore, the assimilation of smart technologies in hotel business units. A qualitative …
furthermore, the assimilation of smart technologies in hotel business units. A qualitative …
An empirical investigation of business‐to‐business e‐commerce adoption and its impact on SMEs competitive advantage: The case of Egyptian manufacturing SMEs
Business‐to‐business (B2B) e‐commerce adoption by Egyptian manufacturing SMEs is an
important tool to gain competitive advantage. It is important to understand the levels of B2B e …
important tool to gain competitive advantage. It is important to understand the levels of B2B e …