Conversational agents are systems with human‐like features that can be deployed in
service settings and are fast emerging as the future of online commerce. Considering the …

Green technology is the means of improving towards the rising environmental concern. The
implication of green fertilizer technology (GFT) is the need for the modern development of …

Accounting firms are reporting the use of Artificial Intelligence (AI) in their auditing and
advisory functions, citing benefits such as time savings, faster data analysis, increased …

Purpose Although the short-video-based application TikTok and its AI-enhanced technology
have achieved enormous success and reshaped the user experience, few studies have …

In the digital age, virtual reality (VR) has become a new tool for destination marketing.
Building on flow theory and the stimuli-organism-response model, this study examined the …

A voice assistant (VA), a type of voice-enabled artificial intelligence, is no longer just a
character in science fiction movies. Currently, voice is embedded in a variety of products …

Interactive technology is rapidly transforming the modern e-tail landscape by applying reality-
enhancing technologies, ie, augmented reality, virtual reality, and mixed reality-led sensory …

Although online stores extend the traditional offer of the brick and mortar ones, the limited
possibilities to virtually try the product before the effective buying makes the online purchase …

Smart retail technologies have the potential to improve the customer retail experience by
providing superior and personalized retail services. However, when shoppers have to deal …

This study attempted to develop and compare two Augmented Reality (AR) educational
game systems for third graders to learn English vocabulary in free and situated …