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[HTML][HTML] Toward a conceptual understanding of co-creation in branding
Co-creation in branding is gaining momentum. This study contributes to the branding
literature by combining a systematic search and a critical review of 148 articles focusing on …
literature by combining a systematic search and a critical review of 148 articles focusing on …
Antecedents of trustworthiness of social commerce platforms: a case of rural communities using multi group SEM & MCDM methods
Business' ethics have changed the landscape of commerce around the world lately.
Legitimacy, robustness, and morality are among the most important factors that build …
Legitimacy, robustness, and morality are among the most important factors that build …
Customer experiences in the age of artificial intelligence
Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a
lack of empirical research into AI-enabled customer experiences. Hence, this study aims to …
lack of empirical research into AI-enabled customer experiences. Hence, this study aims to …
E-commerce and consumer protection in India: the emerging trend
Given the rapid growth and emerging trend of e-commerce have changed consumer
preferences to buy online, this study analyzes the current Indian legal framework that …
preferences to buy online, this study analyzes the current Indian legal framework that …
Impulse buying behaviors in live streaming commerce based on the stimulus-organism-response framework
Live streaming commerce, which evolved from social commerce, has continued to flourish
rapidly over the past few years in China. It is a new business model that allows vendors to …
rapidly over the past few years in China. It is a new business model that allows vendors to …
I want it my way! The effect of perceptions of personalization through augmented reality and online shop** on customer intentions to co-create value
As technology further expands, the relationship between customers and organizations
becomes even more idiomatic, as witnessed by personalized recommendations on websites …
becomes even more idiomatic, as witnessed by personalized recommendations on websites …
How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand …
The presence of brands on social networking sites is raising the competitive bar and
providing opportunities for consumers to experience products and services. In this sense, it …
providing opportunities for consumers to experience products and services. In this sense, it …
Social media engagement, organizational agility and digitalization strategic plan to improve SMEs' performance
Sustainability in the post pandemic era is very challenging. Every business entity including
small medium enterprises (SMEs) needs a more valuable strategy to adapt to dramatic …
small medium enterprises (SMEs) needs a more valuable strategy to adapt to dramatic …
Digital influencers, social power and consumer engagement in social commerce
Purpose Social commerce platforms are prevalent in the explosion of social media and e-
commerce, and they enable conversations across a broad range of topics. However, their …
commerce, and they enable conversations across a broad range of topics. However, their …
[HTML][HTML] The impact of social capital and social interaction on customers' purchase intention, considering knowledge sharing in social commerce context
In this research, we identify factors influencing the behavior of knowledge sharing and
customer purchasing intention based on two theories of social capital and social interaction …
customer purchasing intention based on two theories of social capital and social interaction …