[HTML][HTML] Toward a conceptual understanding of co-creation in branding

S Sarasvuo, A Rindell, M Kovalchuk - Journal of Business Research, 2022‏ - Elsevier
Co-creation in branding is gaining momentum. This study contributes to the branding
literature by combining a systematic search and a critical review of 148 articles focusing on …

Antecedents of trustworthiness of social commerce platforms: a case of rural communities using multi group SEM & MCDM methods

S Abbas, A Alnoor, TS Yin, AM Sadaa… - … commerce research and …, 2023‏ - Elsevier
Business' ethics have changed the landscape of commerce around the world lately.
Legitimacy, robustness, and morality are among the most important factors that build …

Customer experiences in the age of artificial intelligence

N Ameen, A Tarhini, A Reppel, A Anand - Computers in human behavior, 2021‏ - Elsevier
Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a
lack of empirical research into AI-enabled customer experiences. Hence, this study aims to …

E-commerce and consumer protection in India: the emerging trend

N Chawla, B Kumar - Journal of Business Ethics, 2022‏ - Springer
Given the rapid growth and emerging trend of e-commerce have changed consumer
preferences to buy online, this study analyzes the current Indian legal framework that …

Impulse buying behaviors in live streaming commerce based on the stimulus-organism-response framework

CH Lee, CW Chen - Information, 2021‏ - mdpi.com
Live streaming commerce, which evolved from social commerce, has continued to flourish
rapidly over the past few years in China. It is a new business model that allows vendors to …

I want it my way! The effect of perceptions of personalization through augmented reality and online shop** on customer intentions to co-create value

S Alimamy, J Gnoth - Computers in Human Behavior, 2022‏ - Elsevier
As technology further expands, the relationship between customers and organizations
becomes even more idiomatic, as witnessed by personalized recommendations on websites …

How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand …

W Nadeem, TM Tan, M Tajvidi, N Hajli - Technological Forecasting and …, 2021‏ - Elsevier
The presence of brands on social networking sites is raising the competitive bar and
providing opportunities for consumers to experience products and services. In this sense, it …

Social media engagement, organizational agility and digitalization strategic plan to improve SMEs' performance

HA Rozak, A Adhiatma, O Fachrunnisa… - IEEE Transactions on …, 2021‏ - ieeexplore.ieee.org
Sustainability in the post pandemic era is very challenging. Every business entity including
small medium enterprises (SMEs) needs a more valuable strategy to adapt to dramatic …

Digital influencers, social power and consumer engagement in social commerce

P Wang, Q Huang - Internet Research, 2023‏ - emerald.com
Purpose Social commerce platforms are prevalent in the explosion of social media and e-
commerce, and they enable conversations across a broad range of topics. However, their …

[HTML][HTML] The impact of social capital and social interaction on customers' purchase intention, considering knowledge sharing in social commerce context

A Ghahtarani, M Sheikhmohammady… - Journal of Innovation & …, 2020‏ - Elsevier
In this research, we identify factors influencing the behavior of knowledge sharing and
customer purchasing intention based on two theories of social capital and social interaction …