Place branding & place marketing 1976–2016: A multidisciplinary literature review
R Vuignier - International Review on Public and Nonprofit Marketing, 2017 - Springer
This contribution offers a systematic and complete overview of the scientific literature in the
field of place marketing and place branding research. A total of 1172 articles published …
field of place marketing and place branding research. A total of 1172 articles published …
Develo** a comprehensive conceptual framework for city branding based on urban planning theory: Meta-synthesis of the literature (1990–2020)
Even though city branding has recently been considered an urban policy, it remains a
research area theoretically detached from urban planning theory and ethics. On this issue …
research area theoretically detached from urban planning theory and ethics. On this issue …
Cross–border tourism destination marketing: Prerequisites and critical success factors
Cross-border collaboration has become more valuable particularly for destinations that have
had long-standing disputes in political relations but now seek peace. They are often forced …
had long-standing disputes in political relations but now seek peace. They are often forced …
Spatial relationship of city branding strategy adoption in megacity regions: Patterns and influencing factors
With the rapid economic growth of regions, cities have adopted various city branding
strategies in competitive and occasionally cooperative relationships with other cities …
strategies in competitive and occasionally cooperative relationships with other cities …
Place branding, embeddedness and endogenous rural development: Four European cases
This article deals with place branding on the regional scale, in the rural context of food and
tourism networks in Europe. Place branding is linked to the concepts of endogenous rural …
tourism networks in Europe. Place branding is linked to the concepts of endogenous rural …
Towards a network place branding through multiple stakeholders and based on cultural identities: The case of “The Coffee Cultural Landscape” in Colombia
N Muñiz Martínez - Journal of Place Management and Development, 2016 - emerald.com
Purpose This paper aims to analyse the creation of a place brand for Colombia's coffee
region, within the framework of the evolution of place branding from traditional, one …
region, within the framework of the evolution of place branding from traditional, one …
Rural place branding processes: a meta-synthesis
B Gulisova - Place Branding and Public Diplomacy, 2021 - Springer
Like cities and nations, rural places have adopted the practice of place branding to improve
their reputation and increase their competitiveness to attract residents, tourists, and …
their reputation and increase their competitiveness to attract residents, tourists, and …
The magic of place branding: regional brand identity in transition
Purpose The purpose of this paper is to examine the transition of a place brand identity from
a cultural anthropological perspective. More specifically, the paper analyses the ritual …
a cultural anthropological perspective. More specifically, the paper analyses the ritual …
The ambiguity of place branding consultancy: working with stakeholders in Rio de Janeiro
R Goulart Sztejnberg, M Giovanardi - Journal of Marketing …, 2017 - Taylor & Francis
This study explores the tensions inherent in place branding consulting, by problematising
the prescriptive and functionalistic view of consultants that characterises the place branding …
the prescriptive and functionalistic view of consultants that characterises the place branding …
Place branding Brazil: research agenda and advisory panel for the 21st century
MA de Moraes Ocke, AA Platt - ReMark-Revista Brasileira de …, 2022 - periodicos.uninove.br
Place branding Brasil: agenda de pesquisa e painel consultivo para o Século 21 | ReMark -
Revista Brasileira de Marketing Ir para o conteúdo principal Ir para o menu de navegação …
Revista Brasileira de Marketing Ir para o conteúdo principal Ir para o menu de navegação …