Social media in marketing: A review and analysis of the existing literature
People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …
media platforms. By the same token, businesses start looking at such technologies as …
What do we know about social media in tourism? A review
B Zeng, R Gerritsen - Tourism management perspectives, 2014 - Elsevier
The growing role of social media in tourism has been increasingly an emerging research
topic. Social media plays a significant role in many aspects of tourism, especially in …
topic. Social media plays a significant role in many aspects of tourism, especially in …
Progress in information technology and tourism management: 30 years on and 20 years after the internet-Revisiting Buhalis & Law's landmark study about eTourism
Abstract “Progress in information technology and tourism management: 20 years on and 10
years after the Internet—The state of eTourism research” is reviewed in terms of its …
years after the Internet—The state of eTourism research” is reviewed in terms of its …
Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y
X Xu, S Pratt - Journal of travel & tourism marketing, 2018 - Taylor & Francis
The prevalence of online social networks has given rise to the emergence of social media
influencers (SMIs), so-called “Internet celebrities”. Celebrity endorsement, which can be an …
influencers (SMIs), so-called “Internet celebrities”. Celebrity endorsement, which can be an …
An investigation on online reviews in sharing economy driven hospitality platforms: A viewpoint of trust
Members on both sides of the sharing economy transaction must trust each other to act in
good faith. This study empirically investigates the effect of online review contents on …
good faith. This study empirically investigates the effect of online review contents on …
Banking “on-the-go”: examining consumers' adoption of mobile banking services
Purpose This paper aims to examine consumers' adoption of mobile technology to facilitate
their banking services and activities, and to investigate the factors influencing their adoption …
their banking services and activities, and to investigate the factors influencing their adoption …
Social media envy: How experience sharing on social networking sites drives millennials' aspirational tourism consumption
The sharing of travel experiences has become ubiquitous in today's era. This study focuses
on a pervasive trend among Millennial consumers: the experience of benign envy toward …
on a pervasive trend among Millennial consumers: the experience of benign envy toward …
Gen Y customer loyalty in online shop**: An integrated model of trust, user experience and branding
A Bilgihan - Computers in human behavior, 2016 - Elsevier
Generational theory posits that generational cohorts develop similar attitudes and beliefs.
Gen Y, Millennials, will become the largest customer segment for hotels worldwide. This …
Gen Y, Millennials, will become the largest customer segment for hotels worldwide. This …
DMO online platforms: Image and intention to visit
The online platforms (ie, websites and social media) of Destination Management
Organizations (DMOs) are among the most useful tools for building and promoting a …
Organizations (DMOs) are among the most useful tools for building and promoting a …
Customer loyalty: a review and future directions with a special focus on the hospitality industry
Purpose This article aims to provide a summary review of what is already known about
customer loyalty and identifies some emerging issues that play an important role in it. As a …
customer loyalty and identifies some emerging issues that play an important role in it. As a …