To avoid the spread of the COVID-19 crisis, many countries worldwide have temporarily shut
down their academic organizations. National and international closures affect over 91% of …

This study employs push-pull-mooring (PPM) framework originated from human migration
literature as the theoretical paradigm to explore the key factors influencing users' switching …

We tested the applicability of the push-pull-mooring (PPM) migration theory to travelers'
airline selection in order to clarify their switching behavior. Based on the extensive review of …

Social networking sites (SNSs) have become increasingly common in recent years, and their
use has become integrated into the daily lives of millions of people across the world …

The article sets out to develop a deeper understanding of the drivers of switching behavior in
an online grocery context, which is becoming a key area of focus for grocery retailers …

Purpose–With the prevalence of the internet, whether various interactive relationship
building between online channel and consumers may lead or not to profit has been paid …

Cloud storage services have been rapidly gaining popularity among Internet/Mobile users.
Prior studies largely focused on users' early adoption of cloud storage services, continual …

Online gaming has become a popular leisure-time activity. In this study, we enlisted and
adapted the Push–Pull–Mooring model, which analyzes human migratory behavior based …

With the progress of epidemic containment, the Chinese government has relaxed its
regulatory policies on street vending, ho** to help people who have lost their livelihoods …

This study attempts to investigate the factors influencing consumer switching behaviour
towards mobile shop**. The Push–Pull–Mooring is extrapolated to delineate consumer …