Abstract Service-learning as a pedagogy has been widely adopted by higher education
institutions as it enables students to apply learning from the classroom to real-world …

A number of marketing and marketing communication service learning (SL) projects/student-
run agencies (SRAs) are used to provide real clients with valuable services, resources …

A majority of service learning (SL) studies focus on the student benefits and challenges,
whereas few consider the organization (community partner) viewpoint. This study examines …

A number of SMEs lack the essential marketing skills, knowledge, tools and resources, and
financial access to ensure the survival of their businesses. Service learning could be used …

Purpose of the Study: This study examines the effectiveness of a service learning program
(SLP) in South Africa from the perspective of small businesses that received student input …

The inquiry investigates small and medium-sized enterprises'(SMEs) and
microenterprises'(MEs) client satisfaction with student-run marketing agencies'(SRMAs) …

National Education Policy (NEP) 2020 is the latest evolution of the Indian Education System
built on the foundational pillars of Access, Equity, Quality, Affordability and Accountability …

This study investigated a service learning programme (SLP), which was established by the
Marketing Department at the Cape Peninsula University of Technology (CPUT) in South …

In the 21st Century, significant number of students have access to the tools for digital
learning and spending most of their time on the internet and other social media platforms …

The success of small, medium, and micro enterprises (SMMEs) is especially important for
increasing employment and economic growth that is sustainable in develo** nations …