Packaging has great potential to contribute to sustainable development through its functions.
Previous research has indicated a need for increased knowledge among consumers …

Traditionally, packaging design has had a subordinate role with respect to product design
and production systems design; however, its impact on supply chain costs and …

Consumers are increasingly concerned about the environmental consequences of
packaging. Businesses are under pressure not only from consumers but also from …

Growing awareness of the environmental damage associated with conventional product
packaging has led to keen interest in 'green','environmentally friendly'or …

Packaging has a fundamental role in ensuring safe delivery of goods throughout supply
chains to the end consumer in good condition. It also has great potential to contribute to …

Purpose The purpose of this paper is to explore the importance of innovative packaging for
marketing purposes in a food supply chain. The intent is also to understand the function of …

The visual aspects of packaging design (think here of color and form, or image mold) are
critical to the success or failure of many of the products on the supermarket shelf. While a …

The purpose of this study is to contribute to the existing research in the field of packaging
and marketing and shed more light on the psychology of colors and their effect on packaging …

Purpose The purpose of this paper is to assess the impact of the packaging design on
consumers' perception of the food quality, safety, healthiness and preference to buy …

Purpose–The purpose of this paper is to explore consumer views on different aspects of
packaging, exemplified by a common product in the fruit and vegetable category and to …