As far back as the industrial revolution, significant development in technical innovation has
succeeded in transforming numerous manual tasks and processes that had been in …

Advertisers are increasingly monitoring people's online behavior and using the information
collected to show people individually targeted advertisements. This phenomenon is called …

Todays, in order to break out of cluttered ad environment, advertisers provide customized ad
messages for an individual consumer based on personal information. The targeting …

Purpose The research aims to investigate how individuals can be persuaded to make
purchases through repeated and personalized messages. Specifically, the study proposes a …

Personally managing and protecting online privacy has become an essential part of
everyday life. This research draws on the protection motivation theory (PMT) to investigate …

Purpose This study examined the relationship between perceived personalization and
positive electronic word of mouth, as well as the mediating impact of online advertising …

The privacy calculus suggests that online self-disclosure is based on a cost–benefit trade-
off. However, although companies progressively collect information to offer tailored services …

Today, mobile app users regularly “pay” for various mobile services, such as social
networking or entertainment apps, by accepting app permission requests, thereby sharing …

The current study identified the antecedents of being an Internet scam victim and how it
impacts online privacy concerns and privacy protection behaviors. Structural equation …

This study explores how consumers cope with a computer technology-driven persuasion
tactic called online behavioral advertising (OBA). By tracking consumers' online behaviors …