PM García de Leaniz… - Journal of Hospitality …, 2015 - Taylor & Francis
One of the most important aspects in the field of marketing is to explore the path to customer loyalty. Previous studies have presented several approaches on this issue incorporating …
This study reviews research articles published in the area of Customer Relationship Management (CRM) in the hospitality industry. The aim of this article is to systematically …
X Xu, Z Hu - Frontiers in Psychology, 2022 - frontiersin.org
Customers' declining receptivity to conventional marketing tools has been a challenge for convenience stores. To overcome this, retailers are turning to social media as a new, potent …