By bridging theoretical perspectives from diverse disciplines including public relations,
organizational communication, psychology, and management, this study advances a …

Research on product recalls has recently witnessed a sharp increase; however, this stream
of research is dispersed within and outside the discipline of management. In the current …

Although various empirical works have attempted to explain the gap between consumers'
ethical judgments and actual purchasing behaviours, the role of moral certainty has received …

How should a company respond to a crisis that is related to its social responsibility by
capitalizing on consumers' existing corporate associations? To answer this question, the …

Through one pilot test and two main studies using experimental design, this research
examines publics' responses to the application of artificial intelligence (AI) in corporate …

Drawing on insights from the corporate ability (CA) and corporate social responsibility (CSR)
associations framework, the associative network theory (ANT) of memory, and crisis …

Celebrities have long been utilized by brands to enhance their products and services, with
the underlying assumption that the celebrity's positive attributes and public image would …

The questions of when and what consumer outcomes corporate social responsibility (CSR)
and corporate social irresponsibility (CSI) would elicit when both are present in the same …

Overstock reduction methods offer important marketing signals that may affect consumer
brand perceptions. In particular, some overstock reduction methods create disposal-based …

Digital platforms are under public scrutiny and face a negotiation process regarding their
social responsibility. In this institutional discourse about moral responsibilities, corporate …