Fundamental shifts in business-to-business (B2B) buying behavior make digital content
marketing (DCM) a strategic priority for vendors, though firms struggle to achieve its full …

A universal trend in advanced manufacturing countries is defining Industry 4.0, industrialized
internet and future factories as a recent wave, which may transform the production and its …

Exponential technological expansion creates opportunities for competitive advantage by
applying new data-oriented approaches to digital marketing practices. Machine learning …

The adoption of digital communications, facilitated by Internet technology, has been among
the most significant international business developments of the past 25 years. This article …

There hasn't been enough study into artificial intelligence. Digital marketing may be taken to
greater levels with the help of deep learning machines and AI. The potential of online …

The impact of COVID‐19 on global human resource (HR) management has been swift,
dramatic and has fundamentally changed HR processes. The prompt online migration of …

Research on technology adoption in organizations traditionally assumes that these
organizations follow rational, strategic and planned adoption processes. However, a …

Focusing on the assumption that both physical and cognitive activities may be substituted by
Artificial Intelligence, Machine Learning, and Robotics, this study explored the role of …

This editorial introduces the special section on Advances in Computational Advertising. We
define computational advertising, as well as discuss the historical background and …

Big data and automation pose huge challenges for strategic communication. This article
contributes to the limited body of knowledge in the field by introducing the concepts …