Since its establishment, psychology has struggled to find valid methods for studying
thoughts and subjective experiences. Thirty years ago, Ericsson and Simon (1980) …

This study provides a review of eye-tracking as a technique for measurement of attention.
The review discusses its theoretical basis, advantages and disadvantages, data collection …

This paper provides an empirical typology of online decision-making purchasing behaviour.
The study explores how the online purchase process is affected by individual decision …

Purpose–The purpose of this paper is to investigate service quality of e-commerce Websites
in online platform and their contribution on e-business promotion. Design/methodology …

Lack of trust in online companies is a primary reason why many web users do not shop
online. This study proposes a model to explain how new customers of a web-based …

A critical concern of both Information System (IS) and Marketing researchers has been how
to measure the quality of a Web site. This research uses the general theoretical frames of the …

The aim of this article is to determine whether the websites belonging to agri-food
cooperatives facilitate effective communication in an online environment and are adapted to …

Despite the critical need to know how consumers' perceptions of Web sites influence their
behavior, and especially their intention to revisit or purchase, there is no extant general …

Usability evaluation clarifies the user's comfortability, satisfaction, and experience with a
product. The success of the product is solely dependent on the usability factor. Web …

Develo** a usable website is pivotal for e-business success. Researchers have devoted
effort to develop metrics, guidelines and theories of website usability, yet there still is a lack …