The development of digital content marketing is increasingly a relevant and valuable task in
digital marketing agencies in order to attract prospective consumers on digital platforms and …

Digital marketing is being widely employed to efficiently and effectively market
products/services to achieve increased sales and generate higher revenues. It allows …

Nonfungible tokens (NFTs) are a record of ownership of primarily digital media, where the
NFT is stored on a blockchain. According to the 2021 Gartner Hype Cycle for Key …

This paper deals the conceptual knowledge of search engine marketing (SEM) or e-
commerce, literature review, current and future aspects of e-commerce in Indian context …

Blockchains, a disruptive technology with potentially many applications in modern‐day
supply chain (SC) transactions, have not been adequately reflected by theory. Researchers …

We build an empirical framework using search queries and organic click data which
provides model-based guidance to SEO practitioners for keyword selection and web content …

Rapid improvements in the precision of mobile technologies now make it possible for
advertisers to go beyond real-time static location and contextual information on consumers …

We investigate and compare online consumer behavior on an e-retailer website in mobile
versus PC devices, through the application of a web usage mining approach on clickstream …

This study focuses on understanding the purchase decision-making process of B2B buyers
in the context of inside sales. While many studies have explored this topic in a B2C context …

Persona is a common human-computer interaction technique for increasing stakeholders'
understanding of audiences, customers, or users. Applied in many domains, such as e …