A brand scandal impacts not just the brand, but also different stakeholders in the society.
However, there is not enough literature in the domain of brand scandals and consumers' …

Purpose–This study aims to investigate the appeal of “natural” labeling and builds on past
research which suggests that people may have a naïve pastoral view of nature and natural …

Product‐harm crises have become an almost familiar phenomenon in today's business
environment as technology becomes more vulnerable. Even if a product‐harm crisis is …

Influenced by Toyota's recent automobile recalls 2009-2010, and highlighting the
importance of recalls research, this study conducts a car recalls trend analysis for the US …

Purpose–This paper seeks to address a gap in the literature relating to crisis brand
management in emerging markets. Design/methodology/approach–The study is based on …

Purpose–Managing brands during crisis (in the context of terrorism) does not have much
historical research and the studies that exist focus on communication. Terrorism is more …

Purpose The purpose of this paper is to study whether the controversy because of brand
crisis based on quality had any impact on consumer brand equity, brand image, brand …

Countless businesses exist only to serve the varying demands of the world's customers, and
those consumers find themselves constantly bombarded by an overwhelming selection of …

It is critical to understand the impact of controversy on the consumer. There is a scarcity of
research measuring post-controversy consumer attitude on both product and corporate …

It is significant to study the impact of controversy on consumer perceptions and emotions
during and post controversy. The paper examines whether the controversy-led brand …