Based on a review of the literature, this article presents a framework for understanding
advertising creativity and asks the question “What future direction should advertising …

An essential condition for talented cultural entrepreneurs to make a living in the creative
industries is novel ideas that lead to new projects and productions. The growth and …

An increasing number of individuals work in jobs with little standardization and repetition,
that is, with high levels of job non‐routinization. At the same time, demands for creativity are …

Organizations across sectors are collaborating on social initiatives, taking political action,
and using media platforms to speak out on a range of social issues. This study deals with the …

Absorbing external knowledge is crucial for innovation within the organization. One way of
tap** external knowledge sources is to rely on employees who reach out across the firm's …

Firm growth in creative industries, which are characterized by craftmanship, imagination,
artistic quality and innovativeness, is a conundrum. By means of a matched pair case study …

Research on creative industries (CI) has acknowledged the collective dimension of creation
without addressing the crucial role of process and organization in handling such a collective …

Moral reasoning among media professionals varies. Historically, advertising professionals
score lower on the Defining Issues Test (DIT) than their media colleagues in journalism and …

This qualitative study explores the signaling costs associated with winning Cannes Lions,
considered the industry's most prestigious award ceremony. The dynamic componential …

Both anecdotal and evidential testimonies posit marketing as a “wicked” endeavor, in thrall
to sales and profit and at odds with society's needs. Using social identity theory as our …