A model for assessing the active presence of institutions on social media: application to universities worldwide
Today, being actively present on social networks promotes visibility in the digital
environment. Active Presence requires choosing the platforms that best suit the …
environment. Active Presence requires choosing the platforms that best suit the …
How do CSI and CSR perceptions affect word of mouth recommendations? The role of trust, distrust, and moral norms
Purpose This paper has a twofold objective:(1) to examine how trust and distrust mediate the
relationship between corporate social responsibility (CSR) and irresponsibility (CSI) …
relationship between corporate social responsibility (CSR) and irresponsibility (CSI) …
El estado de la cuestión de la investigación sobre la comunicación digital de las universidades
Esta investigación analiza la situación actual de la investigación sobre la comunicación
institucional digital de las universidades. Para ello, se realizó un análisis de la producción …
institucional digital de las universidades. Para ello, se realizó un análisis de la producción …
Analysing the influence of Universities' content strategy on the level of engagement on social media
Social media have become a key tool in the institutional communication of universities to
disseminate content and establish interaction and dialogue with their publics. Content …
disseminate content and establish interaction and dialogue with their publics. Content …
Does universities' posting strategy influence their social media engagement? An analysis of the top‐ranked higher education institutions in different countries
To ensure the widespread dissemination of information and to foster interaction and
dialogue with users, higher education institutions need to develop an active profile on the …
dialogue with users, higher education institutions need to develop an active profile on the …
Analysis of universities' integrated communication strategies on Twitter-X
This study offers a comprehensive approach to the evaluation of communication strategy in
social networks, which contributes to the academic field by means of a specific analysis …
social networks, which contributes to the academic field by means of a specific analysis …
Stakeholders' engagement in 280 characters: Evidence from JSE-listed companies
GF Nel, Y du Toit - South African Journal of Economic and …, 2023 - scielo.org.za
Abstract NEL, George F. and DU TOIT, Yadah. Stakeholders' engagement in 280 characters:
Evidence from JSE-listed companies. S. Afr. j. econ. manag. sci.[online]. 2023, vol. 26, n. 1 …
Evidence from JSE-listed companies. S. Afr. j. econ. manag. sci.[online]. 2023, vol. 26, n. 1 …
[PDF][PDF] Information Management and User Engagement in Corporate Social Responsibility Communication: A Comparative Analysis of Chinese and Latin American …
Y Zhou, Q Zhang, X Feng - Profesional de …, 2024 - revista.profesionaldelainformacion …
Information Management and User Engagement in Corporate Social Responsibility
Communication: A Comparative Analysis of Chinese a Page 1 Profesional de la información …
Communication: A Comparative Analysis of Chinese a Page 1 Profesional de la información …
Interactivity strategies and engagement in universities' social media communication: insights from Latin America, Europe and the United States
P Capriotti, I Zeler, D Martínez-Reig - 2024 - rua.ua.es
This article examines whether the interactivity strategies used by universities from Latin
America, Europe and the United States in their social networks influence the level of …
America, Europe and the United States in their social networks influence the level of …
Instagram as a participatory tool: A comparative analysis of six Spanish museums
A Kaiser-Moro… - Communication & …, 2023 - revistas.unav.edu
Los medios digitales suelen entenderse como una herramienta que contribuye a
materializar el ideal social y participativo de museos e instituciones culturales. Este ideal …
materializar el ideal social y participativo de museos e instituciones culturales. Este ideal …