The influence of consumer perception on purchase intention: Evidence from cross-border E-commerce platforms
C Wang, T Liu, Y Zhu, H Wang, X Wang, S Zhao - Heliyon, 2023 - cell.com
In the context of the continuous development of Internet technology and international
logistics, the impact of cross-border e-commerce is expanding. Cross-border e-commerce …
logistics, the impact of cross-border e-commerce is expanding. Cross-border e-commerce …
Investigating switching intention of e-commerce live streaming users
D Ye, F Liu, D Cho, Z Jia - Heliyon, 2022 - cell.com
As a new way of shop**, e-commerce live streaming (ELS) has gained unprecedented
growth and popularity in the past years, especially in China. Because of the considerable …
growth and popularity in the past years, especially in China. Because of the considerable …
The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation
J Zhang, B Tang, B Lyu, Z Song - Marketing Intelligence & Planning, 2024 - emerald.com
Purpose This study explores how businesses can effectively market functional and
emotional benefits through virtual corporate social responsibility co-creation (VCSRC) …
emotional benefits through virtual corporate social responsibility co-creation (VCSRC) …
Online grocery shop** intention: Elderly's perspective in Malaysia
Purpose This study investigates the factors associated with the elderly's intention to use
OGS. Building on the Technology Acceptance Model, we propose several elderly-specific …
OGS. Building on the Technology Acceptance Model, we propose several elderly-specific …
Beyond the basics: Exploring the impact of social media marketing enablers on business success
P Singh - Heliyon, 2024 - cell.com
In today's fast-paced world, social media marketing is crucial for businesses. However, many
Saudi Arabian organizations need more skills and resources to use this strategy effectively …
Saudi Arabian organizations need more skills and resources to use this strategy effectively …
Offense and defense between streamers and customers in live commerce marketing: Protection motivation and information overload
While live commerce provides consumers with a new shop** experience, it also leads
them to experience shop** failures and to develop a self-protection mechanism to prevent …
them to experience shop** failures and to develop a self-protection mechanism to prevent …