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Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour
A Javornik - Journal of Retailing and Consumer Services, 2016 - Elsevier
Augmented reality has emerged as a new interactive technology and its unprecedented way
of complementing the physical environment with virtual annotations offers innovative modes …
of complementing the physical environment with virtual annotations offers innovative modes …
Unpacking the social media phenomenon: towards a research agenda
In this paper, we highlight some of the challenges and opportunities that social media
presents to researchers, and offer relevant theoretical avenues to be explored. To do this …
presents to researchers, and offer relevant theoretical avenues to be explored. To do this …
What motivates users' viewing and purchasing behavior motivations in live streaming: a stream-streamer-viewer perspective
S Zheng, J Chen, J Liao, HL Hu - Journal of Retailing and Consumer …, 2023 - Elsevier
Live streaming has offered new opportunities for retailers to increase their sales, hence its
reception of continuous scholarly attention. However, understanding the antecedents of …
reception of continuous scholarly attention. However, understanding the antecedents of …
How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective
M Zhang, Y Liu, Y Wang, L Zhao - Computers in Human Behavior, 2022 - Elsevier
Live streaming commerce has been the mainstream of e-commerce in recent years.
Although live streaming research has gained interest, a holistic model explaining why …
Although live streaming research has gained interest, a holistic model explaining why …
[HTML][HTML] Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology …
We propose metaverse as a medium for customer brand active engagement and for
stimulating the purchase intentions towards a brand in real world. The participants recruited …
stimulating the purchase intentions towards a brand in real world. The participants recruited …
An emerging theory of avatar marketing
F Miao, IV Kozlenkova, H Wang, T **_intentions_in_live_stream_commerce_roles_of_immersion_user_gratification_and_product_involvement/links/642fc0514e83cd0e2f978ddd/How-perceived-interactivity-affects-consumers-shop**-intentions-in-live-stream-commerce-roles-of-immersion-user-gratification-and-product-involvement.pdf" data-clk="hl=ca&sa=T&oi=gga&ct=gga&cd=7&d=1345705072517216698&ei=FRm_Z-qzHdqy6rQPobTBQA" data-clk-atid="unnUM6LnrBIJ" target="_blank">[PDF] researchgate.net
How perceived interactivity affects consumers' shop** intentions in live stream commerce: roles of immersion, user gratification and product involvement
Purpose This study explores how perceived interactivity effects in Livecommerce influences
consumers' shop** intentions in live stream commerce. The authors specifically examine …
consumers' shop** intentions in live stream commerce. The authors specifically examine …
The impact of voice assistants' intelligent attributes on consumer well-being: Findings from PLS-SEM and fsQCA
W Kang, B Shao - Journal of Retailing and Consumer Services, 2023 - Elsevier
The enhancement of consumer well-being is critical for technology companies in building
customer loyalty. Voice assistants (VAs), as the intelligent products launched by technology …
customer loyalty. Voice assistants (VAs), as the intelligent products launched by technology …
Chatbot ads with a human touch: A test of anthropomorphism, interactivity, and narrativity
Powered by artificial intelligence (AI), chatbots are increasingly capable of simulating human-
like conversations. But, is this desirable for strategic communications? Will chatbots be more …
like conversations. But, is this desirable for strategic communications? Will chatbots be more …