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Map** the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis
In this study, we use bibliometric analysis and systematic review to analyze electronic word-
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …
[HTML][HTML] Applications of text mining in services management: A systematic literature review
The importance of text mining is increasing in services management as the access to big
data is increasing across digital platforms enabling such services. This study adopts a …
data is increasing across digital platforms enabling such services. This study adopts a …
The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce
Social commerce has altered the consumption experience due to various interactive factors.
Growing evidence stated that users are prone to buy impulsively in such an environment …
Growing evidence stated that users are prone to buy impulsively in such an environment …
A review and conceptual framework for understanding personalized matching effects in persuasion
One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …
The influence of eWOM in social media on consumers' purchase intentions: An extended approach to information adoption
Social media websites have created valuable opportunities for electronic word of mouth
(eWOM) conversations. People are now able to discuss products and services of brands …
(eWOM) conversations. People are now able to discuss products and services of brands …
The roles of social media in tourists' choices of travel components
Social media are acknowledged as an important information source that influences tourists'
travel choices. However, qualitative studies that take an inductive approach to identify the …
travel choices. However, qualitative studies that take an inductive approach to identify the …
Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art
E Ismagilova, YK Dwivedi, E Slade, MD Williams - 2017 - Springer
The Internet has changed social communications and social behaviour and led to the
development of new forms of communication channels and platforms, providing …
development of new forms of communication channels and platforms, providing …
eWOM, revisit intention, destination trust and gender
This article investigates the impact of eWOM on intention to revisit and destination trust, and
the moderating role of gender in medical tourism industry. Result from structural equation …
the moderating role of gender in medical tourism industry. Result from structural equation …
Hospitality and tourism online reviews: Recent trends and future directions
In view of the increasing popularity of online reviews and their significant impact on
individual buying behavior as well as on the supply side, this study reviewed and analyzed …
individual buying behavior as well as on the supply side, this study reviewed and analyzed …
Social media or shop** websites? The influence of eWOM on consumers' online purchase intentions
This study empirically tests and compares the influence of friends' recommendations on
social media and anonymous reviews on shop** websites in the context of online …
social media and anonymous reviews on shop** websites in the context of online …